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Pay only when it matters. Small refundable deposit for buyers, flat fee for sellers on completed deals.
Recommended positioning as we gather proof: Launch (proof of concept) around $199–$250 for the first 50–100 users over 1–3 months to collect testimonials → Growth at $299–$397 with case studies (3–6 months) → Scale at $497–$597 for premium positioning (6+ months). Easy pitch: "For about $250 (refundable early), get matched to your perfect vehicle in 90 days — no dreamers or wasted time." Cap early sign-ups to create urgency, track conversion, and aim for a refund rate that proves value (e.g. roughly one in five).
Buyer deposit amounts on the live product today are shown in the cards below; this block is the staged go-to-market ladder for positioning and caps — align marketing and checkout before changing live prices.
Manage multiple listings with dedicated dealer tools. All plans include matching, chat, and deal management.